Lenient return policies and promos have become the gold standard for merchants that want to acquire loyal customers. But these same strategies have opened them up to rampant policy abuse. Riskified engaged WBR Insights to interview more than 300 merchants worldwide to uncover the causes, motivations, and impact of policy abuse and fraud. The result is an industry-first report that covers the current state of policy abuse on a global scale. I led the design of the report and subsequent campaign through refining the visual language, report and ad layout, webinar materials, infographic content, and illustrations.