Illustration and storytelling shine the spotlight on dark web abuse
Riskified hosted a webinar with speakers from Product Marketing, Data Analytics and Enterprise Growth who shared their industry insights to shine a light on the dark web, uncovering the policy abuse tactics and ideologies behind bad actors lurking in the shadows online.
I defined the visual language, created custom illustrations, and designed all promotional assets. I worked with the Motion Designer to create a captivating video for Fraud Week and in collaboration with the Product Marketing Manager, we brainstormed a way to increase engagement with the webinar by producing a glossary of must-know policy abuse terms in both infographic and social carousel form. These were shared with participants both before and after the event and was a great way for the team to meaningfully follow up with imortant leads.
Positive Reception
I received priase on my unique combination of brand colors as well as the creativity of the illustrations for the campaign. The webinar event itself had great attendance with follow up sessions for the ANZ region created as a result, hosted by Riskified's SVP of Data Science and Director of ANZ and Japan Sales.